Title: How To Build a Startup Team of AI Agents (n8n, OpenAI, FeedHive)
Author: Simon Høiberg

Transcript:
this was my startup team in
2024 we were nine people in total but
this year we only four people
left I replaced more than half of my
team with AI agents and in this video
I'll show you how you can create your
own AI startup team yes you can do this
without riding code every business is
going to have a um an AI agent that
their customers can talk to agents will
begin to deliver on hype I got to tell
you K opportunity for agents is gigantic
as we AI agents are AI systems that can
do work for hundreds of millions of
billions of different AI agents billions
of different AI agents whether you think
this is good or bad AI agents are here
and you can be certain that they're here
to stay millions of jobs worldwide will
soon be replaced by AI agents and
thousands of tech companies and small
startups will reduce their headcount and
their dependency on human labor it's
very likely that startup Founders just
like myself can go back to basics and
become a solopreneur running everything
as a oneman business without reducing
the output and without losing revenue
and for you the upcoming founder who
wants to run a SAS business but is
blocked by the sheer thought of having
to manage a team this is incredible news
we're still very early so don't miss out
on this opportunity let's get ready cuz
we have work to do in this video I will
show you step by step how you can create
a fine-tuned specialized AI model how
you can use it as an AI agent and how to
make it collaborate with other AI agents
on your team let's get started one area
of work I replaced with AI is content
creation I used to have people help me
write content for social media for my
weekly SAS newsletter and my YouTube
scripts so in this video we'll set up an
AI agent that creates content for social
media though the process I'll
demonstrate here can be used for almost
any type of task you typically run into
on a startup team fortunately open AI
has made this incredibly easy for us we
can just ask chat GPT to generate some
content
right hey chat GPT can you create a
banger post about SAS and
Entrepreneurship for me please sure how
about this exciting times in the world
of SAS and Entrepreneurship every day
presents new opportunities to innovate
and lead in this dynamic
industry uh that's no that's not
something I would post uh try again
please okay how about this feeling
grateful for the amazing journey of SAS
and Entrepreneurship here's to more
coffee fueled brainstorms and chasing
dreams that's really tacky and lame and
what's up with all the Emojis no all
right all right I got you leveraging and
utilizing synergies in the existing
realm of SX you know what thank you this
is not going to work so it turns out we
cannot just ask chat gbt to create
content for us and expect it to create
anything of good quality and many people
who try this will stop here they'll
conclude that AI is bad it's generic
poor completely lacking substance and so
on but let's just back up for a second
and compare this to hiring a new
employee If you hired a Content writer
and you gave them no onboarding access
to no brand guidelines no initial
instructions and just ask them to create
a post about some topic how do you think
they do do you think you would magically
be happy with their first result or
would you expect them to First learn
about your brand your core values your
style of writing and the history of your
company and then start delivering good
results cuz that's exactly what we need
to do to prepare our AI agent now I've
seen many different approaches to this a
common method is including examples and
instructions in the system prompt or the
first message of the conversation it
rarely produces good results that's why
most of the custom gbts suck cuz that's
exactly what they are it's just a chat
gbt with some instruction in a system
prompt injected into the chat before the
conversation starts these are not AI
agents even though some people
incorrectly call them that we need to
fine tune a
model in essence instead of explaining
what the AI should do we will show it a
whole bunch of examples of what an out
outut should look like fine-tuning an AI
model is the process of specializing an
AI by training it on specific data so in
this case we will prepare examples of
social media content it can be your own
content it can also be content from
other creators that you really like we
should put together 20 to 50 good
examples now for each of them we need to
reverse engineer The Prompt so take this
post and imagine chat GPT generated this
what would the prompt have looked like
probably something like
this perfect we need to repeat this for
all examples if you want to save some
time you can actually ask chat gbt to
reverse engineer the promps for you in
most cases it actually does quite
well now let's head over to platform.
open.com and sign in with your chat DPG
account click fine tuning in the left
side menu and click create
this is where we create our fine-tuning
job but before we can upload our
training data we need to turn it into
this specific format called Json L it's
Json and it's one example per line if
you're a programmer you can write a
quick script to automate this if you
don't know what Json is just follow my
lead here for each example we need one
line on this specific format we have a
field called messages which is a list
that has two messages one from the user
that will be our
[Music]
prompt and one from the assistant which
would be the reply from the
AI if you want to include the line
breaks as part of the data you just need
to use back
sln there we
go once we have all our training data in
a Json L file we just need to upload
it choose the base model I recommend
using gbt
40 and that's it we can leave everything
else as is and click
create now open AI will start training
your custom
model once it's ready we can go to the
playground and try it out
so let's try again create a post about
SAS and
Entrepreneurship okay let me see I was
failing SAS until I finally understood
this your team should be remote you
should work async taking VC money is
your best
bet awesome that sounds exactly like my
way of writing love it wait a minute
well what was that last line taking VC
money is your best bet no no we can't
have that I'm all about bootst startups
so we can't have that thing with VC
money ah okay got it got it how about
this one I was failing SAS until I
finally understood this the easiest way
to create a bootstrap sass is using
Cloud tools like versel or netfi no no
no absolutely
not you sound like me okay but you're
saying things I would never say and this
is our next problem now we have a fine-
tuned model that has learned to adopt a
specific writing style but it's not
really that valuable if it doesn't know
what our brand is all about it needs to
know which core beliefs and opinions to
adopt which common themes can be found
in our content which hot takes to drop
and which values to align with and this
is not exactly something we can find you
in our way out of instead we're going to
do exactly what we would do with regular
employees we should write a brand brief
in plain English this brand brief should
provide clear writing guidelines
describe Our Brands in terms of core
values content themes and objectives
dislikes and opponents Associated
products and services and other areas of
our brand write this in a text file
notion page a Google doc or whatever you
prefer if you've never done this before
or you haven't really thought about your
personal brand in this way I actually
think it's a great exercise to spend
some time writing all of this down but
again if you want to save some time you
can have chat GPT do this too simply
take all of the training data you used
to find through your model in the
previous step upload it to chat GPT
directly and ask it to create a brand
brief given these posts then edit it to
your liking and simply use that for now
I've written my brand brief in text file
and if we head back over to the
playground we can now upload this file
Island ask or fine-tuned model to use
this brand brief as a base for creating
our
posts I have to say this is really good
content no one likes a feature creature
how did you come up with that well I
guess I learned from the best
ah I think you will fit in very well on
this team though not going to lie it's a
little bit timec consuming to have to
ask you to write every single post can't
you work a little a little bit more
autonomously I would love to Simon but
I'm just an AI model I can't do anything
on my own initiative or make any active
decisions all I can do is answer you
when you ask me for something so far
we've solved two major shortcomings of
the normal chat gbt we fine- tuned a
model to write in a specific way and we
taught it about our brand to understand
what we're all about it now knows what
to say and how to say it but it's still
not an AI agent it doesn't do anything
on its own and it doesn't make any
decisions to be fair at this stage is
still very useful I've been using this
exact setup for a long time and it has
been tremendously helpful but it's also
been very timec consuming chatting with
my fine tuned model refining giving it
feedback copy-pasting the results into
feed hiive my social media tool and so
on so at some point I got this idea what
if I created a small team of AIS and
gave them the agency to collaborate with
other and push the final results into
feed hiive all by themselves we can do
better how about an engaging
question we should also use a more
consistent tone of
voice here's how it would work we want
one AI agent to generate topic
ideas we want another agent to create a
post from one of these topics we want a
third agent to check the quality of the
post and give feedback to the second
agent the second agent will use the
feedback to refine and improve the
post these two agents will go back and
forth for a bit until they agree that
the post aligns with the brand uses the
right tone of voice and is of high
quality then finally push the post to
feed High where it shows up under my
drafts let's set this up for this we
need a tool called
n8n n8n is an automation tool in the
same family as sapure and make but just
way way better you can sign up and use
NN in the cloud but you can also install
it locally or selfhosted which gives you
unlimited workflow runs totally free of
charge let's set this up in nadn Click
create and then choose
credential here you need to add the
credentials to the apps you want nadn to
access such as notion Google Docs open
Ai and so on you will at the very least
need to give nadn access to open AI by
adding an API key there are many Guides
Online on how to do this so moving
forward I will assume that you have set
up credentials for all the apps you need
so now that we have that done let's
start cooking we'll start from the
smallest task and work back up in the NN
dashboard create a new workflow let's
call it brand
brief add First Step since this is going
to be a subtask we will use when called
by another workflow I have my brand
brief in notion so let's add a notion
node we want to get all child
blocks and add the URL to the notion
Page hit test
step there we go now because notion
outputs a page in blocks we want to
aggregate at the parts we need so let's
drag in an aggregate
node what we're interested in is the
content
Fields there we go we now have a simple
list of individual pieces of text so
let's add an edit Fields
node drag in our content list we want
the final output to be one piece of text
so we'll change this to string and after
content we'll simply write do
join and there we go this workflow is
done let's move on create
new call it get content ideas once again
use when called by another workflow
now in order to get ideas we first need
the brand brief so we'll use a call
another workflow
step and we'll choose the brand brief
workflow we just
created let's rename this to get brand
brief awesome next let's add a simple
open AI note called messageer
model for this task we can simply choose
GPT 40 Mini
in the text field give the model a
prompt that describes what it's supposed
to do we'll tell it to create 10 topic
suggestions that aligns with the
provided brand brief we'll tell it to
use a Json output format like this and
we'll provide the brand brief from the
step
before enable output content as Json
let's try it
out that's perfect and also here let's
add an edit note and let's map this over
to a simple list called
suggestions like
that let's move on to the next
workflow we call this get content
feedback it's similar to the workflow we
just did so let's set up the execute
workflow trigger and the get brand brief
notes
just like before this workflow is a
little different since it will take some
incoming data namely the post to give
feedback on so let's double click on the
first node click set mock data then add
some data like
this
perfect and also here we want a node
from open AI that messages a
model and also here we can choose gbt 4
mini this time we want to give the AI
some rules to follow so let's change
this first message to the type
system the role of this AI is to give
feedback and ensure the quality of a
post is good so we will simply give it
some criteria to
follow of course you should adjust this
to fit your specific
brand the most important part here is to
have the model give a score between Z
and one and show it in the Json format
we want to use for the
output let's make sure to include the
brand
brief and this time we want to add
another message with the role
user and this will simply be the query
from the first
step also here we want to Output as
Json and let's test
it perfect and yeah since this is just a
mock input I'd expect the score to be
pretty low here so that seems to work
finally also here let's make sure to
simplify the output a
bit there we go now we got everything we
need let's put the whole thing together
I'll show you how to do this but if you
want to download and import all of these
workflows directly into your own nadn I
will share access to these files with
members of Founders dech I'll tell you
more about this towards the end of the
video create a new workflow let's let's
call it content
creator for now the first step will be
on chat message but we'll change that in
a bit the next node will be an AI
[Music]
agent now we need to give this AI agent
three things a model memory and tools
for the model we'll use open AI
[Music]
and because we linked our open AI
account we have access to the fine-tuned
model we created
earlier for the memory let's just use
window
buffer now we need to give this agent
some tools these tools are going to be
the workflows we already created so
let's pick NAD and
workflow let's give the tool a name get
brand
brief let's describe
and pick the workflow from the
list we'll add the feedback tool in the
very same
way there we
go awesome now let's double click the AI
agent we need to give this agent a
description of its main
objective so we'll use system message
and we'll give it a description similar
to this
a quick explanation of how we want it to
work how to use the tools we provided
and which final output we
expect now let's hit chat and try it
out all right and we can see that the
models start
collaborating going back and forth and
there we go look at that really cool at
this point the basic AI agent
functionality is pretty much done the
agent has access to a fine tun model it
has access to the tools it needs to
access the brand brief and get feedback
and because it's an agent it figures out
when and how to use these tools
correctly given its task description
this right here is an actual AI agent
let's finish up since we want the output
of this AI agent to be passed onto
another tool in my case feed hiive We'll
add an HTTP request node here
in feed hiive under automation we can
create a new
trigger I'll call this AI content and
pre-select a few social
accounts I'll grab the URL from
here and add it to
nadn we don't have images in this
workflow so I'll remove the media url's
part and for the text I'll grab the
output from the AI agent agent and
simply add it here now every time the
agent finishes a post it'll add it
directly to feed hiive where I can
schedule it to go
out and instead of this chat message
input let's use the content idea task we
created we'll replace this with trigger
manually We'll add a call another
workflow
node choose get content ideas from the
list there we go now let's add a split
out
node drag in the suggestions from the
idea
step now let's add a loop to Loop over
each
item awesome now for each of the
suggestions that was generated we'll
trigger the AI agent flow but because
the AI agent expects an AI chat input we
just need to add a temporary step here
so once again edit fields
this time let's use
Json and we want an object that looks
like
this for the session ID we use an
inbuilt variable called item
index the action should just be send
message and the chat input will be the
suggestion we got from the idea
generation
step perfect we can feed this directly
into the AI
agent and after each Lube is done we
need to make sure to go all the way back
to continue with the next item which is
the next
idea now all we have to do is Click test
workflow and see the whole thing in
action the AI agents will start
working and a bit of back and
forth and finally off to feed five where
the post will appear under
drafts highquality posts that are on
brand using the right topics and using
the right style of riding fully
automated isn't that just
awesome also in case you didn't know
feed hiive which is the social media
management tool I used here is one of
the sad products my team and I run and
if you think all of this looked way too
overwhelming and complex feed hiive
actually has a lightweight version of
this exact flow built-in you can write
your posts ask feed's AI to give it a
grade and it will give you feedback and
suggest changes to make your post better
to it's not using a fine-tuned model
trained on your specific content so it's
not as good as a custom setup like the
one we built here but it's pretty solid
and a very userfriendly experience you
can get lifetime access to feed hiive as
well as three other tools my team and I
run for a single onetime purchase they
all come with apis and automation
they're all AI agent compatible go to
founder stack. proo to check it out I'll
leave a link in the description now I
know I ran through some of this pretty
fast but I have put the full workflows
together for you to easily import into
your own NN account and a step-by-step
tutorial on how to set this up in an
ocean
dock if you are a Founder stack member
you can go and access this right away I
have left the link in the description
below all you have to do is enter the
email you used to buy founder stack and
you'll get access to this immediately if
you want a more slow paced technical
introduction to n8n just Search Here on
YouTube there are many excellent videos
from creators showing you how to build
all kinds of cool automation with these
agents now I picked one example for this
video which is content creation but
through this I'm using similar workflows
for a whole range of different tasks I
hope you got inspired thanks for
watching